In these transformative economic times, B2B organizations need every competitive edge they can get. If you have considered Salesforce in the past but didn’t make the call, look again. Salesforce is a remarkable opportunity to streamline your operations, connect with your customer base, and optimize your profitability. Take a look at just some of the ways you can use Salesforce Commerce Cloud to give your business a welcome boost.

Why are most businesses currently using Salesforce Commerce Cloud reporting revenue boosts of 30 to 50 percent (with others posting even bigger numbers)? The answer lies in the platform’s wealth of built-in functionality. You’ll gain access to state-of-the-art campaign management, online management, SEO, and promotional tools right out of the box. You can use Salesforce Commerce Cloud’s out-of-the-box functionality to unify your message across all your digital marketing channels, resulting in higher conversion rates.

While the general public may only now be aware of breakthrough programs such as ChatGP, many business experts have understood for some time that AI and machine learning are the future — and Salesforce Commerce Cloud brings it to you today, in the form of its Einstein Embedded Predictive Intelligence feature. You can use AI’s data-based insights and recommendations to predict a wide range of business outcomes. you can then take the wisest revenue-boosting steps while still working inside the platform — even if you’re not a technological wizard. The platform’s next-generation AI also lets you create unique, personalized customer experiences.

How much are your current in-house IT operations costing your company? In-house IT departments can make a massive dent in a company’s bottom line, from the pricey hardware setups and software purchases to the salaries and benefits packages of all those skilled technicians. the more IT services you try to handle yourself, the more money you must spend and the less net profit you’ll show. If you’re tired of shelling out major expenses for infrastructure, security, application hosting, front-end licenses, and everyday maintenance, put those functions in the cloud. Salesforce Commerce Cloud can give you the data, system, and overall solution support you need without all the extra charges. Many businesses can slash their operational costs in half by taking this simple step. Maybe it’s time you joined their ranks.

This is the era of the nimble business — a business model that allows for maximum flexibility and adaptability in an ever-changing world. If you’re looking to add agility to your organization’s operations, look no further than Salesforce Commerce Cloud. The same out-of-the-box functionality noted above can help you make strong, profit-generating moves more quickly and competently than ever before. The more rapidly you can roll out site enhancements and promotional campaigns, the more easily you can grab and hold that coveted market share. At the same time, these features will take pressure off of your marketing team so they can work more effectively.

The time lost between the spark of a great new e-commerce idea and the rollout of a branded e-commerce site to sell that idea can make all the difference between success and failure. Salesforce Commerce Cloud can cut your time-to-market interval by one-third. Its e-commerce site development tools can get a new site to market more quickly than rival platforms, giving you the ability to beat your competitors to the punch and start earning revenue that much faster. Once you’ve got that new e-commerce site up and running, and can create and deploy a variety of other features to promote that online business in record time — and time, after all, is money.

If you believe that all B2B and B2c e-commerce platforms are created equal, you may wonder why your current e-commerce business keeps bleeding revenue due to unanticipated downtime. The brutal truth is that many online e-commerce services encounter regular spikes in traffic that slow them to a crawl or even go completely dark. Periodic and/or extended downtime means money lost for your organization. You can protect your business against these losses by choosing Salesforce Commerce Cloud as your e-commerce platform. Salesforce Commerce Cloud guarantees 99.9 percent uptime, even in the face of major traffic surges, for that “always-on” profitability you need and expect.

One of the reasons Salesforce refers to itself as “The Customer Company” involves its commitment to providing end-to-end support for its clients. If your B2B or B2C organization needs help providing the optimal customer service that wins loyalty, you can take advantage of a tremendously helpful resource from Salesforce Commerce Cloud. When you join the platform, you gain instant access to the Standard Salesforce Customer Success Plan. This plan features a variety of self-guided resources that you can use to train yourself and your team. You can soak in the knowledge from Salesforce Help, AppExchange, Customer Success events, the Trailblazer community, and other invaluable learning tools. If you so choose, you can then climb the education ladder by exploring the more deluxe Customer Success Plans, such as the Deluxe Plan and the signature Plan. The sky’s the limit when it comes to learning about topics ranging from international expansion to internal optimization. Best of all, you won’t have to pay an outside expert’s exorbitant consulting fees to obtain this specialized knowledge.

As you can see, Salesforce equips your organization with the tools it needs for greater profitability. In addition to the sheer convenience and efficiency this platform offers to B2C organizations, Salesforce makes an excellent tool for manufacturers. CLOUDSTREET has used it to implement B2B stores for manufacturers in the industrial, IT services, and consumer goods sectors. Contact us to learn more about how we can help your business take flight!