CHALLENGE:
Before using CLOUDSTREET, Ironline’s website had an outdated design and was underperforming online in terms of lead generation compared to the competition. Also, keeping inventory online current using the previous website code was clunky and cumbersome. For parts, the website had no parts listing or parts search functionality. Parts were essentially an offline-only sales process which severely limited the company’s ability to grow its online sales presence.

SOLUTION:

• Website refresh/redesign
• Monthly search engine marketing program
• Products and sales lead integration between website and Salesforce
• Display all parts online with search and filtering options and quote request functionality integrated with Salesforce

RESULTS:

• Internet search traffic grew 150% within 6 months
• Sales leads doubled each of the first 6 months
• All sales opportunities tracked and managed within Salesforce with custom pipeline reports and dashboards.
• Products available for sale are easily managed within Salesforce and integrated into the website for synchronized updates.

With their outdated website, Ironline wasn’t capturing the internet search traffic they wanted. Even when visitors did stop by, few stayed for very long because the company’s website was not optimized for mobile use — a vital component of any successful business these days.

 Ironline knew that one key to reaching their audience was to implement SEO best practices. They enlisted help from CLOUDSTREET to do so. Eventually, however, Ironline realized that a more comprehensive strategy is what they needed in order to bring them to the top of their industry. Because their website was underperforming and outdated, Lum.net created a website design that is also mobile responsive. This increased its internet search traffic by 150 percent in just six months.

 Ironline’s sales leads also doubled during each of the first six months after CLOUDSTREET came on board. The previous inventory system in use used code that was both cumbersome and clunky. CLOUDSTREET used Salesforce to facilitate integration between the parts and sales functions on the Ironline website. While the company’s previous website lacked the ability to perform a search and was also missing a listing of the available parts, these functions are fully integrated with Salesforce. With the ability to easily manage the sales inventory from within Salesforce, the Ironline website automatically updates the parts listing to include the latest availability with the need for a separate process.

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We are in business to help you build a solid foundation for business success through informed and efficient use of available and transformative technology. CLOUDSTREET has the resources, the tools, the people, and the commitment to help you achieve the goals you set for your business.